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As we approach the International Women’s Day, we take a look at the theme for the year, "Count Her In: Invest in Women, Accelerate Progress". Based on the priority theme for the United Nations 68th Commission on the Status of Women, the theme deeply resonates within the tech and FinOps landscape. Our lives are now completely surrounded by technology, which has completely changed the way we live, work, and interact. The technology sector is always changing, and the emergence of cloud computing has brought about new chances for people to get involved and succeed. 

Not everyone has, however, had equal access to these opportunities. Significant obstacles have prevented members of marginalized communities and other underrepresented groups from joining the tech sector. Women make up 26.7% of the global workforce in technology as of 2023. This proportion is less than their predicted 47.7% presence in the worldwide workforce.

Thankfully, the field of "Cloud FinOps," which blends financial operations and cloud DevOps, is making it easier for members of underrepresented groups to enter and succeed in the digital sector. While traditionally skewed towards male representation, these fields are witnessing a remarkable shift as women take center stage, not just contributing, but leading and inspiring the next generation. 

Understanding Cloud FinOps

Cloud FinOps, a technique that focuses on optimizing cloud utilization and expenses while setting enterprises for rapid expansion, has gained popularity in recent years. It works on the foundation principle of collaboration, value-driven decision making, ownership, centralized management, timely availability of insights, and advantages of variable cost model. Organizations may optimize and effectively control their cloud spending by implementing Cloud FinOps strategies. Beyond financial management and cloud governance, though, Cloud FinOps offers advantages to people who have historically been underrepresented in the computer sector.

Why focus on diversity and inclusion in tech?

Diversity and inclusion are the cornerstones of innovation and long-term success in the tech sector, as has been widely reported. Diverse viewpoints, experiences, and ideas are brought together by a diverse workforce, which improves products and services and fosters more creative problem-solving. But historically, there hasn't been much diversity in the tech sector, with major entry barriers facing underrepresented communities. In addition to sustaining inequity, this lack of representation restricts the industry's ability to innovate and thrive.

There is more to increased female presence in FinOps and technology than just statistics. The history of technology is intertwined with the accomplishments of incredible women, ranging from Ada Lovelace, the first computer programmer in history, to Grace Hopper, a pioneer in compiler development. These early pioneers broke over the glass ceiling, proving that brilliance and diversity in thought are essential for tech innovation regardless of gender. It aggressively combats any unconscious prejudice that might exist in organizations. By bringing their distinct experiences and perspectives to the table, women help break down unhelpful preconceptions and establish a more equal workplace. Everyone gains from this, as it promotes creativity and invention and, eventually, organizational success.

In addition to other beneficial development results, women's economic empowerment raises productivity, improves economic diversity, and promotes income equality. For instance, bringing the OECD's female employment rate up to Sweden's level may increase GDP by more than USD 6 trillion. It should be noted, though, that growth does not always translate into a decrease in gender-based inequality. On the other hand, it is estimated that gender disparities cost the economy 15% of GDP.

How do challenges impact the marginalized groups in tech?

Disenfranchised groups have encountered several obstacles in their attempts to get into and succeed in the technology sector. Unconscious biases in the recruiting and recruitment procedures, a dearth of mentors and role models, and a lack of networking opportunities are some of these difficulties. The industry also continues to have a gender and racial pay disparity, which exacerbates the injustices experienced by marginalized people.

FinOps: A Collaborative Future

There is a significant opportunity for inclusion in the tech sector through Cloud FinOps. As more companies adopt Cloud FinOps methods, they need specialists with a variety of technical and financial skill sets. People from marginalized communities now have more opportunities to grow and demonstrate their expertise and transferable abilities, which they are bringing to cloud cost optimization and management, thanks to the industry's migration from on-prem to public cloud.

Women are becoming more visible in the specialist sector of FinOps, which is centered on optimizing cloud expenses. They currently make up about 26.7% of all IT workers worldwide, and their numbers are continuing to rise. They create creative solutions, hold important positions in cost management teams, and contribute a variety of viewpoints and cooperative methods to the table. This change promotes a more productive and inclusive atmosphere for all parties engaged, which improves decision-making and results. 

How can marginalized groups benefit by entering Cloud FinOps?

For people from different communities, cloud FinOps has a number of advantages:

Bringing cost optimization and efficiency to businesses: Cloud FinOps helps businesses to make the most out of their cloud investments by making sure resources are used effectively. Experts in Cloud FinOps can help reduce costs, which makes them an invaluable resource for businesses.

Empowering skill development: People from different groups can gain useful skills in data analysis, financial management, and cloud computing by working in the field of cloud finance operations. These abilities help them become more marketable and enable them to assume leadership positions in the tech sector.

Leveraging special initiatives: FinOps Foundation’s special initiatives like the Special Interest Groups (SIGs) are supplementary groups inside the FinOps Foundation that are arranged according to industry, geographical area, or other FinOps-related topics of interest. SIGs give participants the chance to explore various subjects, network with other practitioners, and exchange information. The "Women in FinOps" Special Interest Group (SIG) is actively promoting women's participation in FinOps and helping them progress in the area. Opportunities for practitioner networking, topic investigation, and knowledge sharing are offered by the Women in FinOps SIG. 

The Women in FinOps Youtube channel on the FinOps Foundation features inspirational tales and firsthand accounts from a range of female professionals in various industries. The channel discusses FinOps adoptions and offers insights into the experiences of these people.

Accessing tech opportunities: People can obtain a variety of tech opportunities with Cloud FinOps. Professionals with experience in Cloud FinOps are in great demand as more and more firms adopt cloud technology, opening up opportunities for career growth and advancement outside of FinOps.

Making the most of an emerging field: Cloud FinOps is a relatively new field, even if other disciplines have addressed some of the same concerns, especially in On-Prem systems. It is possible for members of marginalized communities to make a name for themselves in a rapidly expanding and changing field.

Improved networking opportunities

The Cloud FinOps community offers a great networking and cooperation platform. Professionals in the industry have access to events, seminars, and a Slack community (FinOps Foundation) to connect with like-minded people and exchange expertise and experiences. In addition to encouraging creativity, networking and collaboration give people from underrepresented groups a solid network of allies that helps them get about the business and take advantage of good possibilities.

CloudKeeper: Empowering a Diverse Workforce

Being a leading cloud FinOps and cost optimization solution, CloudKeeper is committed to developing an inclusive and diverse workforce. We are aware that a diverse group of perspectives and experiences makes for a more dynamic and productive team. To enable women to thrive in FinOps and beyond, we offer mentorship programs, flexible work schedules, and career growth opportunities.  Unpause, CloudKeeper by TO THE NEW’s special initiative, was launched for all the women professionals who pressed pause on their work and want to hit play again.

Unpause is all about women supporting women. Every interviewer, mentor, and bootcamp owner is a skilled female taking on the promise to provide a fair chance for women returning to the workforce. CloudKeeper believes in giving everyone an unbiased opportunity to make a strong comeback.


Not only is cloud FinOps transforming the industry's approach to cloud migration, but it's also providing opportunities for members of underrepresented communities. Organizations may maximize their cloud expenditures and advance diversity and inclusion in technology by adopting Cloud FinOps principles. People from underrepresented populations can make a name for themselves in the tech sector and foster innovation and growth by developing their skills, giving them more power, and giving them access to opportunities.


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