Exclusive Whitepaper
Navigating the FinOps Landscape: A Comprehensive Market Analysis
Behind the Scenes: Our Journey So Far
We deployed our first application on AWS in 2010. It was not a very complex application but we immediately fell in love with AWS. It became the de facto choice for any deployment - whether it was a mission-critical application or a small application for internal use.

Back in 2013, the AWS team had organized a hackathon, which was won by our team. That’s when AWS got to know about us. They recommended us to become an Advanced Consulting Partner of AWS (they told us that they have not onboarded any other partner directly at this tier) and that’s how our ‘official’ journey with AWS started.

We started helping our customers with Cloud and DevOps consulting, migration, and DevOps-managed services. But little did we know there was so much still left to unfold. Along the way, we started getting more and more requests from our customers for guidance on cloud cost optimization.

In 2016, we created our very own IP, CloudKeeper Lens, a Cloud Cost Analytics dashboard for our internal use. In 2018, we opened up CloudKeeper Lens as a SaaS platform for our customers.

Fast forward to the beginning of 2020(after the advent of COVID-19), the request for cloud spend optimization exploded. We have introduced many cloud cost management solutions since then for customers of all sizes and across industries. Today, we have become one of the most trusted end-to-end FinOps Partners, providing everything from savings, software, support, and services.

Our expertise has now expanded beyond AWS, as we now offer cloud cost optimization solutions for two other leading cloud providers - Microsoft Azure and Google Cloud Platform (GCP). This marks a significant advancement in our capabilities, and trust us, we're only at the beginning of this exciting journey, dedicated to providing enhanced value to our customers and the FinOps community.
CloudKeeper Feats
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Listed in 3 out of 5 segments in IDC Market
Glance: FinOps Cloud Transparency, 2Q23

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Recognized by ISG Research for its proven
capabilities and scale in providing FinOps
solutions across 14 categories

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Leader in the G2 Grid for Cloud
Cost Management

What makes CloudKeeper a favorite among cloud experts?:
#1 in User Satisfaction based on 100% genuine customer reviews for Cloud Cost Management on G2.
What do our Clients Say?

Hear it from those who matter most - our valued customers.
Watch the technology leaders sharing their first-hand experience with CloudKeeper.

Steven Thurlow

Ben Rhodes
Program Director

Prateek Baheti
Head of Technology

TO THE NEW is a digital technology services company that provides product engineering, Cloud, and FinOps services to enterprises, SaaS, and consumer tech companies. Founded in 2008, TO THE NEW is one of the fastest-growing companies with a growth rate of over 60% since 2017.
  • HQed in Singapore with offices in the US, Australia, India and Dubai

  • Recognised by global analyst firms like Gartner, Everest, ISG, and Zinnov

  • 7-times winner of the prestigious Great Place to Work award

  • Passionate team of 2200+ "Newers"