How RevSure achieved in-depth cost visibility and saved more than ₹1 Million with CloudKeeper Lens

Industry:

Gen AI

Headquarters:

Wilmington, Delaware

Founded in:

2021

Company Size:

11 - 50 employees

Overview

RevSure is a revenue intelligence platform that helps B2B marketing and sales teams convert leads into qualified pipelines using AI-driven funnel analytics. The company blends full-funnel analytics, predictive intelligence, and proactive recommendations to help B2B businesses optimize every phase of their buyer journeys.

Values delivered

Enhanced cloud spend visibility and attribution.
Cumulative GCP savings of around 25%.
Automated cost dashboards with Looker and BigQuery.
Improved budgeting and proactive incident triage.
Seamless adoption of GCP best practices.

Challenges

RevSure had data-heavy operations relying on real-time processing, predictive modeling, and dashboarding on Google Cloud services including BigQuery, Vertex AI, Compute Engine, Cloud SQL, and Looker. They were scaling rapidly but their complex infrastructure was struggling to keep pace.

Fragmented and Overprovisioned Infrastructure

The GCP environment - while powerful - had become fragmented and frequently configured manually. This lack of centralized governance resulted in widespread overprovisioning. Resources consumed more capacity (and cost) than their actual usage required, leading to wasted spend across the complex architecture.

Limited Cost Visibility and Attribution

The challenge of linking spend across these multiple, essential services meant the finance and engineering teams had limited visibility into costs. This resulted in poor cost attribution, making it nearly impossible to accurately map cloud expenses back to specific teams or business units, severely hindering effective budgeting.

Lack of Real-Time Analytics

Existing reporting methods were reactive, providing little to no real-time analytics on cloud spend. The absence of detailed SKU-level attribution prevented precise forecasting needed to support the scaling of their core product features.

Inefficient Manual Incident Resolution

The process for identifying, diagnosing, and resolving infrastructure incidents across their complex suite of GCP services was highly manual. This lack of automated workflows resulted in a high Mean Time to Resolution (MTTR) for critical issues, directly impacting platform uptime and agility.

Solution

To address these issues that troubled RevSure’s scaling efforts, they partnered with CloudKeeper for a comprehensive GCP optimization and governance initiative. The strategy focused on implementing strong FinOps practices supported by enhanced monitoring and observability.

Integrated Cost Visibility and Attribution

CloudKeeper deployed the CloudKeeper Lens platform to unify RevSure’s GCP billing data, creating a single source of truth with SKU-level visibility. Automated dashboards in Looker and BigQuery eliminated reporting delays, while structured tagging mapped costs to teams and workloads - driving accountability, accurate budgeting, and actionable cost insights across the organization.

Targeted Resource Right-Sizing

Leveraging utilization insights from CloudKeeper Lens,the Compute Engine and BigQuery resources were optimized, which were critical for predictive modeling workloads. Right-sizing ensured configurations matched actual usage instead of peak assumptions, eliminating waste without performance impact. A GCP best practices framework was embedded to ensure sustainable optimization for future workload provisioning.

Operational and Resilience Improvements

Manual troubleshooting increased RevSure’s MTTR, impacting efficiency. CloudKeeper implemented a structured support framework, leveraging Cloud Monitoring and Logging for proactive detection and faster incident triage. Defined escalation pathways reduced resolution times, improved workload stability, and freed engineering capacity - allowing teams to prioritize product innovation over repetitive, reactive firefighting.

Post-Optimization Impact

The collaboration delivered immediate and transformative outcomes for RevSure:

Cumulative cost savings of around 25%.
Automated dashboards enabled instant financial visibility.
SKU-level attribution improved budgeting precision.
MTTR reduced through proactive incident triage.

The RevSure team regained financial control by transitioning from reactive to proactive cost management. They also established a foundation for seamless GCP best practice adoption.