How FirstHive Uncovers 9.8% Cloud Savings with CloudKeeper Tuner
Overview
FirstHive is a global Customer Data Platform (CDP) that enables brands to deliver hyper-personalized engagement at scale. As AWS usage grew, managing cloud costs while maintaining agility and performance became a top priority.
To gain better control and long-term cost visibility, FirstHive adopted CloudKeeper Tuner
Challenges
Despite using AWS-native tools and internal monitoring, FirstHive encountered ongoing challenges:
They required a centralized platform that delivered actionable insights with clarity and historical depth.
The Solution
FirstHive onboarded 3 out of 4 AWS accounts onto CloudKeeper Tuner. The platform provided a single pane of glass across environments, uncovering long-standing optimization opportunities and driving deeper cost awareness.
| Metric | Value |
Total Identified Savings | 7.3% of the AWS bill |
EC2 Optimization Contributions | 88% of total savings |
Aged Recommendations | From 60+ days to over a year |
Key Findings | Dormant test setups, oversized instances, legacy configurations |
Recommendations included detailed reasoning, usage metrics, and risk indicators—making it easier for the team to take action without guesswork.
With a strong foundation established, FirstHive is exploring the activation of CloudKeeper Scheduler to further enhance savings through automation.
Initial insights show clear opportunities across:
These services—especially in development and staging—exhibit patterns ideal for automated scheduling. Based on current usage trends, enabling Scheduler could drive an additional 10–12% in monthly savings, without manual effort or impact on performance.
By using CloudKeeper Tuner, FirstHive was able to:
Unlock nearly 10% in monthly cloud savings
Identify long-standing cost drains across accounts
Act with confidence through prioritized recommendations
Plan for automation-led optimization
Build a scalable and cost-aware cloud strategy
For a growth-focused company like FirstHive, CloudKeeper Tuner has become a strategic ally in cloud cost management. From uncovering long-overlooked savings to mapping a path for intelligent automation, the platform is powering a more cost-effective and agile cloud ecosystem.
CloudKeeper Tuner is a very straightforward solution. Earlier, I used 2 to 3 different tools but now, the CloudKeeper Tuner is the one-stop solution for recommendations. I like the way it works.
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