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Navigating the FinOps Landscape: A Comprehensive Market Analysis
Mobikwik

MobiKwik is an Indian fintech company specialising in digital payments and financial services. Started as a mobile recharge platform, the company has grown into a comprehensive digital wallet offering bill payments, money transfers, loans, insurance, and investments.

Industry
Financial Services & FinTech
Headquarters
Gurugram, India
Founded in
2009

Challenges

MobiKwik was in the middle of migrating their workloads from on-prem environment to AWS cloud. They faced a slew of challenges in managing their Cloud spend.

Lack of Visibility

MobiKwik struggled to see and understand their cloud expenses, leading to financial uncertainties.

Cost Attribution Issues

Accurately assigning cloud costs to specific applications and teams proved difficult, creating challenges in cost governance and accountability.

Manual RI/SP Management

The company used labor-intensive processes in managing Reserved Instances and Savings Plans, hampering cost optimization.

Challenges with Handling Cost Anomalies

MobiKwik encountered difficulties in identifying and addressing unexpected spikes or dips in cloud expenses, which impacted their budgeting.

Solution

MobiKwik started off their partnership with CloudKeeper AZ as their primary Cloud Cost Optimization solution. They later moved on to CloudKeeper EDP+.They saved 12% on their overall AWS costs almost instantly, without any effort or change in their infrastructure.

They leveraged the RI/SP management features and the enhanced savings on AWS Enterprise Discount Program offered by CloudKeeper. Furthermore, CloudKeeper delivered an additional 15% using several architectural level optimizations which include -

  • Downgrading the servers to a lower but optimum configuration
  • Optimized usage of EBS volumes
  • Migrating from CLB to ALB
  • Identifying idle/unused resources
Tagging & Cost Allocation

CloudKeeper introduced a system for organizing cloud expenses with tag based reports, enhancing financial transparency and resource allocation for MobiKwik.

Well-Architected Reviews

Backed by AWS-certified cloud experts, CloudKeeper helped them optimize their entire cloud infrastructure according to the AWS design principles.

Anomaly Detection

CloudKeeper implemented a solution to promptly identify and address unusual cost fluctuations, enhancing financial control at MobiKwik.

Graviton Processor Adoption

MobiKwik adopted Graviton processors which turned out to be significantly cost-effective compared to other alternatives with the same processing power.

Customer Speaks
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Savings delivered to our customers

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Average savings on the entire cloud bill

300+

Cloud & DevOps Professionals

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