Unlock Hidden Cloud Savings with CloudKeeper’s 30-Day Cloud Fitness Challenge

What if your "fully optimized" AWS environment is leaking six-figure sums annually? CloudKeeper’s 30-Day Cloud Fitness Challenge serves as an eye-opener for cloud teams worldwide and exposes this harsh reality of missed cloud savings. Backed by a study across 400+ customers, CloudKeeper revealed that 97 percent of businesses were leaving critical savings untapped -  even the most ‘careful’ teams were overlooking 23% of savings on an average. 

With a five-minute setup and zero financial risk, this initiative isn’t just another optimization pitch; it’s a wake-up call for enterprises who are convinced they have maximized their cloud efficiency. For engineering leaders balancing innovation with fiscal responsibility, the challenge offers a no-strings audit that could rewrite their cloud cost narrative overnight.

“We’ve worked with 2000+ AWS environments, and even the ones labeled ‘fully optimized’ had six-figure savings left untouched. This challenge is our way of helping teams uncover what they’ve been missing, while keeping the process fun and engaging.” said CloudKeeper’s CEO Deepak Mittal. "I am excited to see what results they’ll unlock along the way."

The Myth of “Good Enough” Optimization

Most cloud teams operate under a dangerous assumption: Don't fix it if it ain’t broke. But CloudKeeper’s analysis reveals that the majority of businesses miss nearly a quarter of potential cloud savings. These are not theoretical gaps.

The root cause lies in competing priorities. DevOps teams juggle feature launches, incident response, and security patches while tasked with cost oversight. "Startup founders often tell me they budgeted for infrastructure but didn’t anticipate the operational tax of constant optimization," shares Mittal. This friction creates optimization fatigue, where teams settle for “good enough” rather than pursuing peak efficiency.

Five Minutes to Fiscal Clarity

CloudKeeper sets itself apart through its exceptional speed. While traditional audits can take weeks, CloudKeeper delivers a detailed cost analysis just minutes after connecting an AWS account. Its read-only access model ensures no security risks during the scan, covering over 50 resource types, from overlooked Elastic Block Store volumes to incorrectly configured Lambda functions.

The entire process flows through three distinct phases. It begins with discovery, where the platform automatically identifies idle resources, overprovisioned instances, and inefficient pricing models. This is followed by diagnosis, using a proprietary scoring system that evaluates each resource’s cost efficiency, alignment with performance goals, and environmental sustainability. The final stage is prescription, during which CloudKeeper generates custom optimization playbooks. These recommendations prioritize both rapid, high-impact changes like removing unattached storage and longer-term strategies such as planning reserved instances.

The Engine Behind the Challenge

A key component behind the 30-Day Cloud Fitness Challenge is CloudKeeper Tuner, the automated platform for identifying and enabling ongoing AWS usage optimization. Designed to address the complexity and scale of modern cloud environments, Tuner operates in the background to detect inefficiencies often missed in traditional audits or by manual cost monitoring.

Tuner continuously analyzes AWS resource usage, looking for patterns such as underutilized instances, redundant storage, or missed opportunities for rightsizing. Rather than relying on periodic checks, it supports a real-time, iterative approach, helping teams make small, incremental adjustments that compound over time into significant savings.

The platform integrates directly with AWS accounts using read-only access, allowing organizations to assess their infrastructure without interrupting day-to-day operations. Over time, Tuner helps establish a culture of continuous optimization by reducing reliance on ad hoc reviews and offering clear, data-driven recommendations for cost and performance improvements.

In early usage, many organizations have reported finding additional savings opportunities, even after implementing standard optimization practices, highlighting the platform’s ability to surface issues that may not be immediately visible through conventional methods.

Proof Over Promises

Skepticism is natural when it comes to cloud cost management - but CloudKeeper is addressing it straight forward. Through the challenge, the company aims at least 10% additional savings on the total cloud bill. Participants not only stand to reduce costs but also receive exciting rewards just for registering. CloudKeeper backs its claims with a track record of delivering contractually agreed-upon savings - making this challenge a genuine win-win opportunity for cloud-powered businesses.

Mittal summarizes the ethos: "This is all about revealing what’s humanly impossible to track at cloud scale. Even our engineers are surprised by the findings."

The New Optimization Mandate

As cloud environments grow in complexity, static audits become obsolete. CloudKeeper’s challenge introduces the continuous optimization concept, gaining traction among FinOps practitioners. Participants receive real-time alerts for new inefficiencies, turning cost management from a quarterly chore into an always-on discipline.

The stakes have never been higher. With AWS dominating 32 percent of the cloud market and workloads multiplying, unchecked spending threatens to derail innovation budgets. For teams ready to confront their blind spots, the 30-Day Challenge provides more than savings- it offers a blueprint for sustainable cloud growth.

Registrations for the challenge remain open, but the clock ticks louder than any of those budget alerts. 

The article was originally published on CEO Weekly.