How Airmeet and AirPulse significantly cut AWS compute costs
and scaled real-time and AI workloads with CloudKeeper

Industry:

SaaS – Event Technology & MarTech

Headquarters:

Remote-first

Founded in:

Founded 2019

Company Size:

Company Size 51 – 200 employees

Featured Tags:

AWS SaaS & ISVs

Overview

Airmeet is an AI-powered virtual events and webinar platform trusted by 4,000+ organizations to host conferences, hybrid events, town halls, and training programs. Founded in 2019, it has expanded into a product suite spanning virtual event production, AI video repurposing, and podcasts.

In 2025, the team launched AirPulse, an AI search visibility platform that helps brands improve their presence across ChatGPT, Claude, Perplexity, Gemini, Copilot, and Google AI Overviews by identifying missed recommendations and turning them into actionable improvements.

Both products run on shared AWS accounts. Since 2021, Airmeet has partnered with CloudKeeper for AWS billing, cost optimization, and architecture guidance, ensuring cost efficiency and visibility as its cloud footprint scales.

Challenges

Running a real-time video platform and an AI-native product on the same AWS foundation created a distinct set of cost and operational challenges:

Short-lived compute peaks from live events and webinars made capacity and cost hard to predict.
Shared AWS accounts made it hard to attribute spend by product, environment, and team.
Compute rates and commitment coverage needed manual tracking, risking over- or under-committing.
Rapid iteration left over-provisioned instances, idle resources, and always-on non-production environments.
AirPulse’s continuous, scheduled AI querying and data processing differed sharply from event traffic.

Airmeet and AirPulse needed a single partner that could lower compute costs, deliver continuous optimization, and guide architecture decisions without slowing product delivery across both brands.

The Solution

Solution

CloudKeeper works with Airmeet and AirPulse’s engineering and finance teams as an end-to-end AWS partner, combining billing management, FinOps platforms, architecture reviews, and expert support across both Airmeet and AirPulse workloads.

Billing Management & Rate Optimization

Consolidated AWS billing through CloudKeeper, removing the need for Airmeet to manage commitment risk in-house.
Received approx. $ 185 K in discounts over the last 5 years through CloudKeeper’s billing partnership.
Simplified invoicing and month-end reconciliation for the finance team.

Usage Optimization with CloudKeeper Tuner

Using CloudKeeper Tuner, CloudKeeper identifies and acts on usage-level savings on an ongoing basis:

Rightsized over-provisioned compute and database resources.
Scheduled non-production environments to run only when needed.
Cleaned up idle and unused resources such as unattached volumes, old snapshots, and stale storage.
Achieved a further 10% cost optimization on top of the compute discount.

Cost Visibility & Governance with CloudKeeper Lens

Airmeet uses CloudKeeper Lens for cost analytics and reporting across its shared AWS accounts:

Product-level and service-level cost dashboards for Airmeet and AirPulse.
Daily and weekly spend tracking with month-end forecasting.
Cost anomaly alerts for unexpected spikes during and after large events.
A single source of truth shared by engineering, finance, and leadership.

AWS Well-Architected Review & Architecture Guidance

CloudKeeper conducted an AWS Well-Architected Review and continues to act as Airmeet’s architecture partner:

Assessed workloads across cost optimization, reliability, performance efficiency, security, and operational excellence.
Guided cost-efficient scaling of real-time event workloads and AirPulse’s scheduled AI querying and data-processing pipelines.
Turned findings into a prioritized roadmap the engineering team could execute.

Consulting Support

Direct access to CloudKeeper’s AWS-certified engineers, with fast escalation and troubleshooting guidance for production issues.
Proactive guidance ahead of high-traffic events, and ongoing advisory as new products such as AirPulse launch on AWS.

Impact

CloudKeeper helped Airmeet build a cost-efficient, well-governed AWS foundation that supports both a mature events platform and a fast-growing AI product.

Metric	Outcome
Compute Cost	Significant flat discount on compute via CloudKeeper billing
Usage Optimization	10% Further meaningful cost optimization with CloudKeeper Tuner
Cost Visibility	Product-level visibility across Airmeet and AirPulse on shared accounts
Billing Operations	Consolidated AWS billing and simplified reconciliation

Architecture	Well-Architected Review with a prioritized remediation roadmap
Support	Expert AWS-certified consulting support for production and event-critical workloads
Partnership	AWS billing, FinOps, and architecture partner since 2021

Outcomes

Lower, predictable compute costs.

Clear cost attribution across two products on shared infrastructure.

Continuous savings without slowing product delivery.

A well-architected foundation for real-time and AI workloads.

One trusted partner for billing, FinOps, and architecture.

Conclusion

Airmeet’s partnership with CloudKeeper shows how a multi-product SaaS company can scale on AWS without losing control of cost or architecture. By combining a substantial compute discount through consolidated billing, further 10% optimization with CloudKeeper Tuner, cost visibility through CloudKeeper Lens, Well-Architected Reviews, and partner-led support, Airmeet runs both its event platform and its AI search product on an efficient, governed foundation.

With visibility across both brands, continuous optimization, and an architecture partner on hand, Airmeet is well positioned to keep scaling high-stakes virtual events on Airmeet and AirPulse.

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