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Navigating the FinOps Landscape: A Comprehensive Market Analysis
elocal

eLocal is a dynamic and seasoned marketing company that connects millions of local consumers to the businesses they need and has helped boost the revenue and retention rates of thousands of local, regional, and national businesses. They are completely hosted on AWS with a growing footprint due to acquisitions & organic growth.

Industry
Advertising Services
Headquarters
Pennsylvania, USA
Founded in
2008

Challenges

eLocal had been growing rapidly and while they had a best of engineering resources, they struggled with the usual FinOps challenges:

Lack of Visibility

eLocal had an extensive and complex AWS infrastructure distributed across multiple projects which hampered the overall cloud usage visibility.

Right-sizing of Instances

Due to a large number of AWS instances, they struggled to manage resource provisioning, creating performance bottlenecks and budgetary constraints.

Manual RI/SP Management

They managed AWS RIs and Savings Plans manually, which led to overcommitments, limited flexibility, and challenges with dynamic workloads.

Cost Monitoring Challenges

eLocal found it difficult to track and analyze cloud costs due to the complexity of their large AWS infrastructure, which was constantly being scaled up.

Solution

After eLocal was onboarded to the end-to-end AWS Cost Optimization solution CloudKeeper AZ, they received immediate savings of 10% on their overall monthly AWS bills, owing to the RI-pricing offered for 100% of their EC2 usage.

Additionally, they could further reduce their AWS costs by 15%, with the help of architectural-level optimizations which included eliminating cloud waste, right-sizing resources, fine-tuning the system design and further recommendations around the following services -

  • EC2 and RDS
  • Load Balancer
  • EBS volumes and S3 storage
Better Cost Visibility

CloudKeeper customers get complimentary access to CloudKeeper Lens, a proprietary Cloud Cost Analytics and Reporting platform. The comprehensive cost dashboards from the solution helped them improve their cost visibility. 

Well-Architected Reviews

CloudKeeper helped them align their cloud setup as per the design principles of AWS, backed by a team of AWS-certified cloud experts.

Cost and Usage Anomaly Detection

CloudKeeper helped them continuously monitor and address cost anomalies leading to more efficient resource allocation and cost savings. 

Customer Speaks
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Let us supercharge your cloud cost optimization journey!
Why Choose CloudKeeper as
Your FinOps Partner?
$100 Mn+

Savings delivered to our customers

20%

Average savings on the entire cloud bill

300+

Cloud & DevOps Professionals

12+

Years of Cloud Expertise

A Glimpse of Our Customers

$100 Mn+ savings delivered for 300+ customers across the globe

  • USAUSA
    canadaCanada
    IndiaIndia
    AustraliaAustralia
    SEASEA
    EuropeEurope
  • e-local
    Pennsylvania
    wishpond
    Vancouver
    zepto
    Mumbai
    Qoria
    Perth
    Moneysmart
    Singapore
    radix
    London
  • airmeet
    Los Angeles
    hypercare
    Toronto
    tataplay
    Mumbai
    DSMSTR
    South Yarra VIC
    colearn
    Jakarta
    singula
    Fife
  • movista
    Arkansas
    intelisys
    Petaluma
    Lenscart
    Delhi NCR
    credisens
    Brisbane
    Tookitaki
    Singapore
    perkbox
    London
  • mediate
    Chicago
    contobox
    Quebec
    Indigo
    Delhi NCR
    encapt
    Collingwood
    happyfresh
    Indonesia
    mirago
    Alton